-20%43h agoMatalan
2 Pack Black Leggings
£8£10saved £2
Live in 152 countries · 203,840 stores watched
Know when
to buy
those trainers.
fitcue watches real prices across stores worldwide, checks every shop, and gives you one clear answer: buy now, or wait.
14 days free with a card. On day 15 your card is charged for your first month of the plan you picked.
203,840stores watched3,736,367prices checked394real drops this week
Real drop: 20% off· Matalan
Watching prices at
Priceschangeeveryday.Thesamecoatcancost£40moreinoneshopthanthenext,andasaleisnotalwaysthelowestprice.fitcuewatcheseverystore,checkseveryshop,andtellsyoutheonethingthatmatters:buynow,orwait.
203,840
Stores watched
From high street to indie shops, in 152 countries
3,703,810
Products tracked
With names, images and links
3,736,367
Prices checked
Every one stored with a date
394
Real drops this week
Measured, not advertised
[Sale check]
Is that sale actually a sale?
Shops raise a price for a few days, then “cut” it back and call it 33% off. fitcue checks every “was” price against what the item really cost, and shows you the proof.
The “was” price, checked
We compare the sale price with the lowest price in the 30 days before it, and how long the “was” price really lasted.
Evidence, never accusations
What we saw, what we noticed and what we think it means are kept apart, with the proof under every line and an honest note on what we can't see.
10,978 sale prices on watchCountdowns and pressure flaggedHidden costs spottedProof under every warning
[Buy or wait]
One clear answer. With the reasons.
Every product gets a verdict from its real price history, its stock and the shop behind it. And when a price jumps, we tell you whether the market moved or the shop did.
Live price drop · Matalan43h ago
Matalan
2 Pack Black Leggings
£8£10
Buy now · 20% below last price3 price checks
Buy now, or wait
Built from every price we've recorded, never a guess. If we haven't watched an item long enough, we say so.
What went into a shop pricepast 12 months · to Aug 2026
- Cotton+13%
- Oil (polyester, transport)+20%
- Shipping+32%
- Coffee+13%
- Cocoa (chocolate)-24%
- Copper (electronics)+39%
Cotton is only a small part of a coat's price. So when a coat jumps 25%, fitcue can tell you whether costs explain it, or the shop simply chose to.
Sources: FRED (St. Louis Fed), ONS
Why prices move
Real materials, shipping, currency and inflation data, so a price rise comes with an honest explanation.
[How it works]
From “I want that” to “buy it now” in four steps.
01 · Find it
Search like you talk.
Type what you want, paste a product link, or drop in a screenshot. fitcue finds the exact item across every store it tracks.
02 · Watch it
Every price, every day.
We re-check prices through the day and keep the history. So you can see what normal looks like, and spot a real drop from a fake sale.
03 · Check the shop
A great price from a dodgy shop isn't a deal.
Each store gets a trust score from public evidence: how long it has existed, company records, policies, reviews and what people say about it online.
04 · Buy at the right moment
One clear answer: buy now, or wait.
Set the price you would pay. The moment it lands in your range, we tell you, and send you straight to the cheapest trusted shop.
[Caught this week]
Real drops, measured by fitcue.
Not advertised sales. Each of these is a price we saw fall at a UK store in the last two weeks.
-20%43h ago
-6%43h agoHobbs
Brompton Crossbody Bag
£95.20£101.15saved £5.95
-51%44h agoWomen's Fashion, Beauty, & Accessories
Craft Pro Stone Trainers,Lace Up
£37£75saved £38
Men's Fashion
Shield Short Sleeve T-Shirt Black
£91.80£108saved £16.20
-33%47h agoSeasalt
Incoming Tide Quilted Denim Jacket
£59.95£89.95saved £30
Warehouse
Satin Jacquard Wrap Detail Midi Dress
£55.25£65saved £9.75
-30%2 days agoAleca Style Collective
My Doris Rainbow Star Medium Pouch
£19.25£27.50saved £8.25
-33%3 days agoHayley Menzies
Smart Works Donation: £5
£5£7.50saved £2.50
[Checked shops]
A great price from a dodgy shop isn't a deal.
Before we ever tell you to buy, we research the shop. Every store gets a trust score from public evidence, and we show you each reason behind it.
2,734shops researched so far
Real research for Beavertown BreweryTrust score 100/100
Online since
201115 yrs
20112026
How long it's existed
Domain age and years of history. Scam shops rarely last.
Company registerActive
Company no.
07704796
Incorporated15 years ago
Company records
A registered, active company behind the shop, where records exist.
Returns✓
Delivery✓
Contact✓
Privacy✓
Terms✓
5/5
pages found
Real policies
Returns, delivery and contact pages that actually exist.
3.0
★★★★★
16 reviews · Trustpilot
Reviews
Trustpilot and on-site reviews, with how many there are.
Web
Web
Web
6 mentions found0 complaints
What people say
Complaints and mentions across Reddit and the web.
-20%
Normal sale
-90%
Flagged
1% of 100 products over 70% off
Too-good-to-be-true deals
Shops where everything is 70% off or more get flagged.
[Ask fitcue]
Paste a link. Ask anything.
A product link, a photo or a plain question. fitcue reads the page, checks the price history and the shop, and answers in seconds. Say “tell me when it drops” and it keeps watching for you.
fitcue
Example questions: Is this Barbour jacket actually on sale?; Tell me when the Air Max 90 drops; Is this shop safe to buy from?; Why did this coat go up £30?; Find this dress cheaper (photo).
Works with
Any product linkA photo or screenshotYour own wordsWatch and alert
[Beyond fashion]
One engine for everything you buy.
Real prices, real history and checked shops work for any purchase. We are rolling it out one category at a time.
Live now
Fashion & footwear
Clothing, shoes, bags and accessories across thousands of stores, from high street to independent boutiques.
Next
Electronics & tech
Phones, laptops, audio and gaming, where price swings are big and timing matters most.
Next
Home & furniture
Sofas, beds, appliances and décor, with delivery and returns factored in.
Next
Beauty & everyday
The things you rebuy, so you never pay full price for something that goes on sale every month.
Later
Cars
New and used listings compared on real market prices, history and seller reputation.
Later
Property
The biggest purchase of your life, backed by the same honest, data-first answer.
[Pricing]
Try everything. Keep the intelligence.
Essential
Start shopping smarter.
$8/mo
Billed annually at $90 · save $18
14 days free. On day 15 your card is charged $90 for your first year.
For occasional shoppers.
- ✓Track 15 products, watch 10
- ✓150 searches, 25 with web price checks
- ✓30 photo searches, 40 link checks
- ✓Buy or wait on every product
- ✓Fake-discount and shop safety checks
- ✓Price and target alerts
- ✓90 days of price history
Most popular
Plus
Best for serious shoppers.
$24/mo
Billed annually at $290 · save $58
14 days free. On day 15 your card is charged $290 for your first year.
For people who want fitcue watching everything important.
- ✓Track 60 products, watch 50, re-checked every 3 hours
- ✓600 searches, 150 with web price checks
- ✓150 photo searches, 200 link checks
- ✓Forecasts and why the price moved
- ✓Size, restock and target alerts
- ✓Spots pressure selling and hidden costs
- ✓A year of price history
Pro
Maximum intelligence.
$66/mo
Billed annually at $790 · save $158
14 days free. On day 15 your card is charged $790 for your first year.
For heavy shoppers and power users.
- ✓Track 250 products, watch 150, re-checked hourly
- ✓Deep research: more shops and sources per question
- ✓2,500 searches, 600 with web price checks
- ✓500 photo searches, 800 link checks
- ✓Market comparisons across similar items
- ✓Priority processing and priority alerts
- ✓Three years of price history
Every plan starts with a 14-day free trial of the full fitcue (trial usage limits apply). Add a card to start. On day 15 your card is charged for your first month of the plan you picked (first year on yearly), then it renews. You can cancel during the trial.
Checkout is secure and hosted by our payment provider. Cancel anytime. Price history shows only prices we've actually recorded, never more.
[FAQ]
Questions,
answered.
Still unsure? Start the free trial and ask the fitcue guide anything, any time, inside the app.
It tells you when and where to buy. fitcue finds the exact product, compares every store we watch, shows its real price history, checks the shop, and gives you one clear answer: buy now, or wait.
We record prices every day. When a shop shows a “was” price, we compare the sale price with the lowest price in the 30 days before the sale and how long the “was” price really lasted. If the price went up just before a “sale”, we show you the dates and prices.
No. We show what we saw, what we noticed and what we think it means, separately, with the proof under each one and a note on what we can't see. Warning signs are reasons to look closer, never a verdict on a business.
Yes. Paste any product link and we read the page there and then: the price, the “was” price, pressure tactics like countdown timers, extra costs, and the shop behind it. If we don't know the shop yet, we start watching it.
Prices across the market are refreshed around the clock. Items you watch are checked on their own schedule: fast-moving prices or low stock get checked as often as every hour (depending on your plan), steady ones less often.
Every price is a real check we recorded, with a date and a source. AI never invents a price. If we've only tracked something briefly, we tell you.
They're saved privately in your account so you can come back to them, and only you can see them. We don't store shop images, and you can clear your history any time.
Yes. Every plan starts with 14 days free, with everything fitcue does (trial usage limits apply). You add a card to start. Nothing is charged for 14 days; on day 15 your card is charged for your first month of the plan you picked (or your first year, if you chose yearly).
Yes. Your plan runs to the end of the period, your watchlist stays put, and you can come back whenever you like.
[Start today]
Stop guessing. Start knowing.
Save anything once. fitcue watches every store and tells you the moment it is worth buying.
prices checked worldwide